As a wedding photographer, I've had so many "video lights" for my weddings (Godox, Genaray, Light Panels), for lighting up jewelry, lighting decor in dark receptions, the dance floor and mainly to use for grand exits (car, sparkler, boat...) and not kill the ambient light. I also use these lights for lighting portraits of the bride. I'm happy to write that the Lumecube Studio Panel gives the softest light of any of the panels I've tried and I LOVE it. I use it now on the bridal portraits when the room is really dark and you can see how it allow me to incorporate soft window light while lighting up the bride so nicely...look how soft that butterfly shadow is. But the main thing about this light that is so absolutely beyond wonderful is its portability and ease of use. You pull it out and turn it on, that's it. Other lights you have to fiddle with batteries, put wires into odd places, assure the batteries are turned correctly, and they are difficult to hold and or unbalanced or heavy (hi Godox!), well this one is quick and easy and on a wedding day when you need quick light there is no setup, you have 10 seconds to get the shot and this light will help you do that. This light is now an essential part of my gear! You will not be disappointed with your purchase!